Give your web site a solid foundation with persuasive, well-organized technology messages.
Give your customers deeply technical white papers that build your firm's credibility.
Increase productivity by reducing your technical staff's marcom workload.
Get successful on-time/within-budget project completions.
Your most demanding customers have become impatient with light-weight marketing copy. Impress them with the content they want, the details they deserve, the substantive style that shows your company is solid and competent.
When you want to be informal, go for a light style that makes your technical points get up and dance (without blowing your solid, competent image).
Either way, the facts have to be in order with just the right amount of marketing spin. Get what you need here.
• 20+ years experience as a freelance tech-marketing writer
• Clients range from startups to the world's largest tech firms
• Former editor of EDN magazine and Computer Technology Review
• Experienced circuit designer
“Bob Peterson is simply the finest technology writer I've ever worked with. He has deep technical knowledge, yet always expresses technical concepts in words anyone can understand.”
— Lauren Sarno, Symbian Foundation
“For tech marketers and PR pros needing strong content development, Bob is a treasure.”
— Ford Kanzler, Managing Partner at