About Bob Peterson

20+ years experience as a freelance tech-marketing writer, specializing in producing communication
   materials that are clear, concise and effective.
Former editor of EDN magazine and Computer Technology Review
Experienced circuit designer
BSEE

With a BS in Electrical Engineering and years of circuit design experience, Bob Peterson brings a strong technical background to tech-marketing projects. Hundreds of writing projects with hardware and software developers worldwide have added a broad understanding of many different fields, while inspiring and sharpening writing strategies for effective marketing.

These skills have come into play in a wide variety of projects in recent years, ranging from white papers on new design methodologies to technical reviews of emerging generations of communications ICs, including:
  • Electronic design automation Logic design, synthesis, verification, modeling, signal integrity, power management
  • Silicon Digital/analog/mixed-signal circuitry
  • Silicon IP Memories, logic blocks and architectures for system-on-a-chip (SOC) design
  • Systems From supercomputers to SANs
  • Software From machine code and COBOL to web-based enterprise systems
  • Communications From the details of DSL and wireless networking chips to network architectures and web-enabled embedded systems
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©Bob Peterson 2010
About Bob Peterson
Give your web site a solid foundation with persuasive, well-organized technology messages.

Give your customers deeply technical white papers that build your firm's credibility.

Increase productivity by reducing your technical staff's marcom workload.

Get successful on-time/within-budget project completions.