All written by Bob Peterson (or in a couple of cases, rewritten from clients' very rough drafts), these writing samples span a range of topics and styles. The goal here is to show a variety of choices rather than "ideal" examples, since each document is the product of the real-world tradeoffs that drive all marketing projects. All of these pieces were published in top publications or self-published by the client companies.
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Give your web site a solid foundation with persuasive, well-organized technology messages.
Give your customers deeply technical white papers that build your firm's credibility.
Increase productivity by reducing your technical staff's marcom workload.
Get successful on-time/within-budget project completions.